I help heritage-rich businesses turn their history, craftsmanship, personality and products into distinctive digital communication that earns attention and builds trust.
My approach is shaped by a decade spent working closely with customers and digital products at SaaS companies, including Shopify, where I learned how people discover, experience and connect with brands online.
Today, I bring that customer-first perspective to marketing. For you, that means clear strategy, thoughtful content, hands-on campaigns—and one accountable person from plan to publish.
How I can help
Good marketing starts with knowing where you're going.
I turn business goals into a clear, practical marketing direction — from customer journey analysis to campaign planning and management. The focus is on creating a connected strategy where every marketing effort has a purpose.
The goal isn't to post for the sake of posting.
I manage organic and paid social from strategy through execution — developing ideas, coordinating campaigns, and learning from what performs. The result is a consistent social presence that feels like your brand and supports your business goals.
Selected projects
The launch of Hemgården, a new design brand in Mariefred, and its first collection Gripsholmsrosen, from shaping the story and producing the content series to running the Meta campaigns behind it.
Launching a silver collection with limited-edition drops, told through digital storytelling around the maker and the craft behind each piece.
A children's book brought to life — and marketed — through social media.
Experience
Get in touch
Tell me about your brand, your goals, or the launch you're planning. I'll bring the strategy, the stories, and the system to make it happen.